Smart marketing today requires having a "Marketing Technology Stack" that will help startups and small business develop a Four PLAAAAY Focus:
- "Awareness" of your product or service at scale
- "Acquisition" of new customers at an affordable & predictable cost
- "Activation" of trial sign-ups or new customers driving sales, usage and engagement
- "Adoption" retention strategies designed to develop advocates and evangelists for your product.
You will receive:
- Proven tactics and tools to support driving awareness & growth
- A list of affordable marketing tools
- Technology to identify your best customers and where to find more like them
- Tools that non-marketers can use with easy set-up and self serve functionality
- A practical and usable go to market plan for your business.